Tag: content marketing

Cinchcast Releases White Paper on Effective B2B Content Marketing Strategies

New white paper provides marketers with effective strategies for leveraging interactive audio to create compelling content assets at scale while saving time and money

November 10, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Marketing Series titled, “Supercharge Your B2B Content Marketing Efforts with Interactive Audio.”

According to a recent research report from the Content Marketing Institute, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. The widespread adoption of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for companies to increase reach and engagement.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online audio content to enhance their content marketing efforts while saving time and reducing content creation costs.

Readers will learn how to:
• Create authentic customer stories
• Effectively turn company executives and experts into content creators
• Optimize their online and offline event strategy
• Turn existing text-based content into mobile, on-demand content

Download the complete paper here:
http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

# # #

Tips for Increasing Reach and Engagement with ‘Snackable’ Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.

 

Tips for Increasing Reach and Engagement with 'Snackable' Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.