Tag: Cinchcast

Cinchcast Releases White Paper on Effective B2B Content Marketing Strategies

New white paper provides marketers with effective strategies for leveraging interactive audio to create compelling content assets at scale while saving time and money

November 10, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Marketing Series titled, “Supercharge Your B2B Content Marketing Efforts with Interactive Audio.”

According to a recent research report from the Content Marketing Institute, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. The widespread adoption of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for companies to increase reach and engagement.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online audio content to enhance their content marketing efforts while saving time and reducing content creation costs.

Readers will learn how to:
• Create authentic customer stories
• Effectively turn company executives and experts into content creators
• Optimize their online and offline event strategy
• Turn existing text-based content into mobile, on-demand content

Download the complete paper here:
http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

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Cinchcast Releases White Paper on How to Increase Online Engagement and Revenue with Audio

New white paper provides online publishers with effective strategies and industry case studies on creating, sharing and monetizing online audio content.

November 9, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Media Creation Series titled, “4 Ways to Increase Online Engagement and Revenue with Interactive Audio.”

Online publishers are faced with the ongoing challenge of how to create fresh, engaging content, while managing the costs of doing so. To achieve this objective, most publishers are leveraging multiple approaches—text, video, slideshows, infographics, and various other content approaches.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for content monetization.

Cinchcast’s new white paper highlights four ways integrating interactive audio into your content strategy can increase online engagement and revenue while saving time and money. It also provides real world examples of how online publishers are leveraging audio content to drive business growth.

Download the complete paper here:
http://go.cinchcast.com/Media-Creation-White-Paper-Series.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

[AUDIO] 4 Ways to Increase Online Engagement and Revenue with Interactive Audio


Find out about our new white paper:

Download Now: 4 Ways to Increase Online Engagement and Revenue with Interactive Audio.

Cinchcast Sponsors Upcoming Media Business Web Event

Cinchcast is sponsoring an upcoming Media Business web event titled: How to Increase Engagement and Revenue with Interactive Audio. We hope you can join us for this free web event.

Here are the details:

How to Increase Engagement and Revenue with Interactive Audio
Date: November 8, 2011
Time: 2:00pm ET
REGISTER NOW!

Speakers:

Sean Callahan Sean Callahan, Executive Editor, Media Business Dan Kashman Dan Kashman, President, Cinchcast

About the Event:
Content is king.
It is great content that attracts an audience to your site and it’s great content that keeps them there and ensures they will come back.

However, one highly effective and often overlooked strategy is audio content. Established web-based technologies, make audio content creation easy and distribution and monetization even easier.

This webcast will highlight four simple strategies for integrating audio into your content strategy to increase online engagement and revenue while saving time and money. We will also feature case studies on how online publishers such as UBM are using online audio to drive tangible business results.

REGISTER NOW!

Deepak Chopra Creates New Online Radio Show with Cinchcast and BlogTalkRadio

New York, NY: October 24, 2011 – Cinchcast, a company that provides solutions for businesses and consumers to create, share, measure and monetize audio content, today announced that Deepak Chopra has launched a new online radio show leveraging Cinchcast’s audio publishing and management platform and its online radio network, BlogTalkRadio.com.

Deepak Chopra, a leading expert in the fields of spirituality and alternative medicine and New York Times best-selling author in both the fiction and nonfiction categories, has created Deepak Chopra Radio to provide an online forum for compelling and thought provoking conversations on success, love, sexuality and relationships, well-being and spirituality.

“Cinchcast’s technology and the BlogTalkRadio network are enabling me to create my own media platform,” said Deepak Chopra. “The simplicity of broadcasting using only a phone enables me to bring together thought leaders from across the globe from the worlds of spirituality, science and politics to create and share a dialogue on today’s most important topics.”

“That’s the beauty of our technology, it turns the phone into a publishing platform making it easy for individuals and businesses to bring important conversations to life,” said Alan Levy, CEO of Cinchcast. “We’re thrilled to have Deepak Chopra on the BlogTalkRadio network”

Deepak Chopra Radio is available online now at BlogTalkRadio.com, DeepakChopra.com and on iTunes.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com

About BlogTalkRadio
Created in 2006, BlogTalkRadio empowers individuals and businesses to create and share their original content, their voices and opinions in a public worldwide forum. Using a phone and a web browser, tens of thousands of hosts produce and share more than 45,000 hours of content each month on BlogTalkRadio. BlogTalkRadio is powered by Cinchcast. For more information, please visit www.blogtalkradio.com.

About Deepak Chopra
DEEPAK CHOPRA is the author of more than sixty books translated into over eighty-five languages, including numerous New York Times bestsellers in both the fiction and nonfiction categories. Dr. Chopra is a fellow of the American College of Physicians, a member of the American Association of Clinical Endocrinologists, Adjunct Professor of Executive Programs at the Kellogg School of Management at Northwestern University, and Senior Scientist with The Gallup Organization. Time magazine heralds Deepak Chopra as one of the top 100 heroes and icons of the century and credits him as ‘the poet-prophet of alternative medicine’.

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For more information, please contact:
Meighan Berberich
Cinchcast
(646)807-0825

Cinchcast on Corp!: Enhancing HR Functions with Unique Audio Content

Cinchcast’s President, Dan Kashman, was recently featured on Corp! Magazine. The article highlights some of the benefits of audio content and a few simple strategies for incorporating audio into your key HR initiatives. Read the article now.

Enhancing HR Functions with Unique Audio Content

 

Tips for Increasing Reach and Engagement with 'Snackable' Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.

 

Tips for Increasing Reach and Engagement with ‘Snackable’ Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.

 

Cinchcast Featured Today in Dow Jones VentureWire, The Wall Street Journal, Xconomy, and more.

Cinchcast’s funding announcement was recently covered on Dow Jones VentureWire, The Wall Street Journal’s Venture Capital Dispatch, Xconomy, and VatorNews.

 

 

 

Cinchcast Announces $6 Million in Funding

Investment to fuel continued expansion of Cinchcast’s industry-leading enterprise audio publishing and management solutions

New York, NY: August 17, 2011- Cinchcast Inc., formerly BlogTalkRadio Inc., a company that provides solutions for businesses and consumers to create, share, measure and monetize audio content, today announced the company has received $6 million in Series B funding. The investment was led by Guggenheim Partners. The funding will provide ongoing support for Cinchcast to expand its industry-leading enterprise audio publishing and management solutions, scale sales and marketing, and grow its media property, BlogTalkRadio.

The cloud-based Cinchcast audio management platform provides a simple way for businesses to record and broadcast high-quality audio content, without the cost, time, and logistical burdens of traditional audio recording or alternative rich media technologies. Using any phone and a web browser, companies can produce and publish interactive audio content and easily share this content with built-in syndication, mobile and social marketing tools. Cinchcast empowers companies to leverage unique audio content in innovative ways to reach and engage the people that are most important to their business.

“We know that online publishers, marketers, and corporate communication professionals are looking for new ways to create compelling, interactive content at scale. We’re excited to provide businesses with simple and cost-efficient solutions for delivering the types of valuable rich media content that consumers want, when and where they want it,” said Alan Levy, chairman and CEO, Cinchcast. Levy continued, “This investment will empower us to support and grow our existing customers, while further expanding our product and service offerings to make it even easier for companies to create, distribute and monetize original audio content.”

“We’re very pleased to be investing in Cinchcast right now. Building on the success of BlogTalkRadio, this team has the necessary experience, knowledge and market-leading products to expand its reach into the enterprise market,” said Douglas Atkin, senior managing director responsible for venture investments in financial technology and digital media sectors at Guggenheim Partners.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com

About Guggenheim Partners
Guggenheim Partners, LLC is a privately held global financial services firm with more than $100 billion in assets under supervision including management of assets in excess of $80 billion. The firm provides investment management, investment banking and capital markets services as well as insurance and investment advisory solutions for institutions, corporations, governments and agencies, investment advisors, family offices and individuals. Guggenheim Partners is headquartered in New York and Chicago and serves clients from more than 25 offices in nine countries.

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For more information, please contact public relations:

Meighan Berberich
Cinchcast
(646)807-0825