Recent Survey from Customer Think finds Improving Content Marketing is the #1 Priority for 2012 Lead Generation

This weekend, there were several great blog posts about the continued focus and importance of content marketing in the lead generation space, including an interesting Customer Think post about a recent survey of lead generation priorities in 2012.  According to this survey, “Improving Content Marketing Strategy” was identified as a top priority going into the new year.

This finding of course is not surprising. It’s what drives action. It’s what drives engagement. With great content you can improve the effectiveness of Paid Search, lead conversion on your website, lead nurturing programs, event marketing, social media efforts, and search engine optimization.

So it begs the question, how do we improve our content marketing strategies?

We as B2B marketers need to start with a laser focus on creating and delivering value with the content we produce. Your prospect’s time, contact details, and permission to engage is the cost of admission to your content. And ensuring there is an equal exchange of value can help increase conversions and drive results.

Knowing how to create value for your audience comes from having an in-depth understanding of what is important to them and how your content can help them do their jobs better.

Value can be created for prospects in a variety of ways. As you scope future content programs for your B2B lead generation efforts, ask yourself:

• Does it help save my prospect or customer time?
• Does it help them understand an important business challenge and how they can solve it?
• Does it effectively outline approaches and options to solving problems?
• Does it provide validation of approaches and ROI from industry experts?
• Is it easy to consume, reuse, repackage, share?
• Does it help them tell their story internally?

Creating compelling and valuable content on an ongoing basis is probably one of the biggest challenges that we as B2B marketers face, but the results when we get it right are worth the investment.

We will be participating in a few upcoming events on the important and relevant topic of Content Marketing with the American Marketing Association and MarketingProfs.com this month! You can find out more about them here.

Cinchcast is participating in a few exciting web events this month and you’re invited!

MarketingProfs.com Event:
4 Ways to Supercharge Your Content Marketing Efforts with Digital Audio Content
February 21, 2012, 12pm ET (9am PT)
Register Now

American Marketing Association Event:
Turn Up the Volume on Your Content Marketing Efforts
February 22, 2012, 1pm ET (10am PT)
Register Now

The events are both complimentary. We hope you can join us, click above to learn more and register.

Here are the event details:
Event Title: Driving Engagement and Revenue with Digital Audio Content
Event Date: January 24, 2012
Event Time: 2PM Eastern
Register now

November 10, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Marketing Series titled, “Supercharge Your B2B Content Marketing Efforts with Interactive Audio.”

According to a recent research report from the Content Marketing Institute, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. The widespread adoption of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for companies to increase reach and engagement.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online audio content to enhance their content marketing efforts while saving time and reducing content creation costs.

Readers will learn how to:
• Create authentic customer stories
• Effectively turn company executives and experts into content creators
• Optimize their online and offline event strategy
• Turn existing text-based content into mobile, on-demand content

Download the complete paper here:
http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

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DOWNLOAD NOW: Supercharge Your B2B Content Marketing Efforts with Interactive Audio

Online publishers are faced with the ongoing challenge of how to create fresh, engaging content, while managing the costs of doing so. To achieve this objective, most publishers are leveraging multiple approaches—text, video, slideshows, infographics, and various other content approaches.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for content monetization.

Cinchcast’s new white paper highlights four ways integrating interactive audio into your content strategy can increase online engagement and revenue while saving time and money. It also provides real world examples of how online publishers are leveraging audio content to drive business growth.

Download the complete paper here:
http://go.cinchcast.com/Media-Creation-White-Paper-Series.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

Find out about our new white paper:

Download Now: 4 Ways to Increase Online Engagement and Revenue with Interactive Audio.

Here are the details:

How to Increase Engagement and Revenue with Interactive Audio
Date: November 8, 2011
Time: 2:00pm ET
REGISTER NOW!

Speakers:

Sean Callahan, Executive Editor, Media Business Dan Kashman, President, Cinchcast

About the Event:
Content is king. It is great content that attracts an audience to your site and it’s great content that keeps them there and ensures they will come back.

However, one highly effective and often overlooked strategy is audio content. Established web-based technologies, make audio content creation easy and distribution and monetization even easier.

This webcast will highlight four simple strategies for integrating audio into your content strategy to increase online engagement and revenue while saving time and money. We will also feature case studies on how online publishers such as UBM are using online audio to drive tangible business results.

REGISTER NOW!

Deepak Chopra, a leading expert in the fields of spirituality and alternative medicine and New York Times best-selling author in both the fiction and nonfiction categories, has created Deepak Chopra Radio to provide an online forum for compelling and thought provoking conversations on success, love, sexuality and relationships, well-being and spirituality.

“Cinchcast’s technology and the BlogTalkRadio network are enabling me to create my own media platform,” said Deepak Chopra. “The simplicity of broadcasting using only a phone enables me to bring together thought leaders from across the globe from the worlds of spirituality, science and politics to create and share a dialogue on today’s most important topics.”

“That’s the beauty of our technology, it turns the phone into a publishing platform making it easy for individuals and businesses to bring important conversations to life,” said Alan Levy, CEO of Cinchcast. “We’re thrilled to have Deepak Chopra on the BlogTalkRadio network”

Deepak Chopra Radio is available online now at BlogTalkRadio.com, DeepakChopra.com and on iTunes.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com

About BlogTalkRadio
Created in 2006, BlogTalkRadio empowers individuals and businesses to create and share their original content, their voices and opinions in a public worldwide forum. Using a phone and a web browser, tens of thousands of hosts produce and share more than 45,000 hours of content each month on BlogTalkRadio. BlogTalkRadio is powered by Cinchcast. For more information, please visit www.blogtalkradio.com.

About Deepak Chopra
DEEPAK CHOPRA is the author of more than sixty books translated into over eighty-five languages, including numerous New York Times bestsellers in both the fiction and nonfiction categories. Dr. Chopra is a fellow of the American College of Physicians, a member of the American Association of Clinical Endocrinologists, Adjunct Professor of Executive Programs at the Kellogg School of Management at Northwestern University, and Senior Scientist with The Gallup Organization. Time magazine heralds Deepak Chopra as one of the top 100 heroes and icons of the century and credits him as ‘the poet-prophet of alternative medicine’.

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For more information, please contact:
Meighan Berberich
Cinchcast
(646)807-0825