Content Conversations with host C.C. Chapman features one-on-one interviews with today’s most innovative content marketers

NEW YORK, NY, April 10, 2012 — Cinchcast, Inc., the leading provider of online audio publishing and management solutions, today announced the launch of Content Conversations. Content Conversations is an online interview series featuring insightful and informative one-on-one discussions with today’s top content marketing experts. Host C.C. Chapman, a leader in the online and social media marketing space and co-author of the best selling book Content Rules, will dig into content marketing strategies, best practices, pitfalls to avoid, and more with expert guests.

Upcoming interviews include:
April 13, 2012 – 1:00pm ET – Ann Handley, Chief Content Officer, Marketing Profs
April 13, 2012 – 2:00pm ET – Todd Blecher, Communications and Social Media Director, Boeing
April 16, 2012 – 2:00pm ET – Jason Falls, CEO, Social Media Explorer
April 17, 2012 – 2:30pm ET – Jon Miller, VP Marketing and Co-Founder, Marketo
May 1, 2012 – 1:00pm ET – Rebecca Lieb, Analyst, Digital Advertising/Media, Altimeter Group
May 4, 2012 – 2:00pm ET – David Meerman Scott, Author, Speaker, Marketing Leader
May 15, 2012 – 1:00pm ET – Michael Brenner, Sr. Director, Global Marketing, SAP
May 15, 2012 – 2:00pm ET – Mary Gail Pezzimenti, VP of Content Strategy, Federated Media
May 18, 2012 – 2:00pm ET – Alison Bolen, Editor, Blogs and Social Content, SAS

All live audio broadcasts and recorded episodes of Content Conversations will be available at: http://cinchcast.com/contentconversations/.

Listeners can call in to ask questions of expert guests during the live episode at: (877) 572-1856.

New interviews will be added to this agenda on an ongoing basis. To receive event reminders, updates, and actionable insights and best practices from the series, sign up at:
http://go.cinchcast.com/ContentConversations_SignUpUpdates.html.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

About C.C. Chapman
C.C. Chapman is a leader in the online and social media marketing space. He’s the co-author of the best selling book Content Rules that explains how companies can create remarkable blogs, podcasts, webinars, ebooks and more. C.C. speaks about building passionate consumer communities, and the strategic values of content-based marketing. He is the host of Passion Hit TV and the founder of Digital Dads. C.C. is a graduate of Bentley University and lives with his family in the woods outside of Boston. To find out more about C.C., visit his website CC-Chapman.com.

For more information, please contact:
Meighan Berberich
Cinchcast
mberberich at cinchcast.com
(646)807-0825

NEW YORK, NY, March 6, 2012 — Cinchcast, Inc., the leading provider of online audio publishing and management solutions, today announced that the United States Patent and Trademark Office (USPTO) has issued it a patent for a “method and system for providing an audio conference.” The patent, US Patent 8,098,807, which was originally filed in April 2007 and issued in January 2012, acknowledges Cinchcast’s innovative solution for integrating a conference bridge with the web to enable real-time audio streaming.

Existing enterprise level conferencing and collaboration solutions do not provide an integrated solution for simultaneous online streaming and self-service moderation of callers. Cinchcast’s patented technology enables companies of all sizes to create and share live-streamed events that can scale to thousands of participants, while providing self-service caller moderation via a browser-based switchboard.

“When we created the Cinchcast platform in Fall of 2006, we believed that we had invented a new way to use the phone. In essence, we transformed the phone into a publishing platform,” said Alan Levy, CEO and founder of Cinchcast. “The Cinchcast platform’s unique ability to marry the conference bridge with a live online audio stream enables companies to create, moderate and share interactive audio content to extend their reach and engage the people that are most important to their businesses. I am really excited that the USPTO has recognized this valuable technology with the grant of this patent.”

Online publishers, marketing and public relations professionals, meeting and event planners, and online training specialists rely on Cinchcast to broadcast live events or record and archive audio content for on-demand playback. The content created using Cinchcast can be used privately or publicly, and the platform can accommodate individual voice recordings as well as moderated multi-party conversations. Cinchcast’s built -in syndication and social marketing tools, reporting, and monetization capabilities allow companies to maximize the impact of their audio content and communications.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

For more information, please contact:
Meighan Berberich
Cinchcast
mberberich at cinchcast.com
(646)807-0825

Recent Survey from Customer Think finds Improving Content Marketing is the #1 Priority for 2012 Lead Generation

This weekend, there were several great blog posts about the continued focus and importance of content marketing in the lead generation space, including an interesting Customer Think post about a recent survey of lead generation priorities in 2012.  According to this survey, “Improving Content Marketing Strategy” was identified as a top priority going into the new year.

This finding of course is not surprising. It’s what drives action. It’s what drives engagement. With great content you can improve the effectiveness of Paid Search, lead conversion on your website, lead nurturing programs, event marketing, social media efforts, and search engine optimization.

So it begs the question, how do we improve our content marketing strategies?

We as B2B marketers need to start with a laser focus on creating and delivering value with the content we produce. Your prospect’s time, contact details, and permission to engage is the cost of admission to your content. And ensuring there is an equal exchange of value can help increase conversions and drive results.

Knowing how to create value for your audience comes from having an in-depth understanding of what is important to them and how your content can help them do their jobs better.

Value can be created for prospects in a variety of ways. As you scope future content programs for your B2B lead generation efforts, ask yourself:

• Does it help save my prospect or customer time?
• Does it help them understand an important business challenge and how they can solve it?
• Does it effectively outline approaches and options to solving problems?
• Does it provide validation of approaches and ROI from industry experts?
• Is it easy to consume, reuse, repackage, share?
• Does it help them tell their story internally?

Creating compelling and valuable content on an ongoing basis is probably one of the biggest challenges that we as B2B marketers face, but the results when we get it right are worth the investment.

We will be participating in a few upcoming events on the important and relevant topic of Content Marketing with the American Marketing Association and MarketingProfs.com this month! You can find out more about them here.

Cinchcast is participating in a few exciting web events this month and you’re invited!

MarketingProfs.com Event:
4 Ways to Supercharge Your Content Marketing Efforts with Digital Audio Content
February 21, 2012, 12pm ET (9am PT)
Register Now

American Marketing Association Event:
Turn Up the Volume on Your Content Marketing Efforts
February 22, 2012, 1pm ET (10am PT)
Register Now

The events are both complimentary. We hope you can join us, click above to learn more and register.

Here are the event details:
Event Title: Driving Engagement and Revenue with Digital Audio Content
Event Date: January 24, 2012
Event Time: 2PM Eastern
Register now

November 10, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Marketing Series titled, “Supercharge Your B2B Content Marketing Efforts with Interactive Audio.”

According to a recent research report from the Content Marketing Institute, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. The widespread adoption of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for companies to increase reach and engagement.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online audio content to enhance their content marketing efforts while saving time and reducing content creation costs.

Readers will learn how to:
• Create authentic customer stories
• Effectively turn company executives and experts into content creators
• Optimize their online and offline event strategy
• Turn existing text-based content into mobile, on-demand content

Download the complete paper here:
http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

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DOWNLOAD NOW: Supercharge Your B2B Content Marketing Efforts with Interactive Audio

Online publishers are faced with the ongoing challenge of how to create fresh, engaging content, while managing the costs of doing so. To achieve this objective, most publishers are leveraging multiple approaches—text, video, slideshows, infographics, and various other content approaches.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for content monetization.

Cinchcast’s new white paper highlights four ways integrating interactive audio into your content strategy can increase online engagement and revenue while saving time and money. It also provides real world examples of how online publishers are leveraging audio content to drive business growth.

Download the complete paper here:
http://go.cinchcast.com/Media-Creation-White-Paper-Series.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

Find out about our new white paper:

Download Now: 4 Ways to Increase Online Engagement and Revenue with Interactive Audio.