Case Study: BlogTalkRadio

Challenge

In late 2006, the co-founders of BlogTalkRadio had an idea. They wanted to create an online community where anyone could use their phone to create a live streamed recorded event, sharing their voice and their passions across the social web. They wanted to provide a simple and comprehensive solution to their community. They also wanted to incorporate multiple advertising opportunities for digital marketers.

Solution

Cinchcast created a robust solution to address the needs of BlogTalkRadio. The Cinchcast platform enables anyone to register and create their own talk show. All they need is a phone and a computer, no hardware to buy or software to download. Each host has access to a comprehensive audio management solution. In one streamlined dashboard, they can schedule, produce, record, archive, share and monitor the success of their content.

Cinchcast has also integrated all the tools a host needs to syndicate and share their show on their own website or blogs and on Facebook, Twitter, iTunes, via RSS and more.

All of the live and archived content that is created by hosts streams on their custom profiles on BlogTalkRadio.com.

The solution Cinchcast created for BlogTalkRadio, incorporated multiple opportunities to monetize the content that was being created by hosts.The player easily integrates highly desirable audio and video advertising, and each web page offers banner placements in multiple sizes. Cinchcast also provides BlogTalkRadio with a turn-key solutions for ad serving, so they can focus on growing the network.

Result

Today, BlogTalkRadio is the largest and fastest-growing social radio network. With Cinchcast’s technology and services, it powers the online talk radio shows of tens of thousands of hosts, generates more than 1,500 hours of content a day, and attracts more than 13 millions listens per month. They have featured interviews with some of the most well-known figures in the world. BlogTalkRadio has created a successful ad revenue model that helps fuel the growth and success of the business.