November 2011

Cinchcast Releases White Paper on Effective B2B Content Marketing Strategies

New white paper provides marketers with effective strategies for leveraging interactive audio to create compelling content assets at scale while saving time and money

November 10, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Marketing Series titled, “Supercharge Your B2B Content Marketing Efforts with Interactive Audio.”

According to a recent research report from the Content Marketing Institute, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. The widespread adoption of this approach is driven by the fact that engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.

However, creating compelling, timely content at scale to support ongoing content marketing strategies is one of the biggest ongoing challenges B2B marketers face.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for companies to increase reach and engagement.

Cinchcast’s new white paper highlights four ways B2B marketers can leverage online audio content to enhance their content marketing efforts while saving time and reducing content creation costs.

Readers will learn how to:
• Create authentic customer stories
• Effectively turn company executives and experts into content creators
• Optimize their online and offline event strategy
• Turn existing text-based content into mobile, on-demand content

Download the complete paper here:
http://go.cinchcast.com/CinchcastWhitePaperCM101.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

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[AUDIO] Learn More About Our New White Paper on B2B Content Marketing

Find out more about our new white paper:

DOWNLOAD NOW: Supercharge Your B2B Content Marketing Efforts with Interactive Audio

Cinchcast Releases White Paper on How to Increase Online Engagement and Revenue with Audio

New white paper provides online publishers with effective strategies and industry case studies on creating, sharing and monetizing online audio content.

November 9, 2011 – New York, NY – Cinchcast, a company that provides solutions for businesses to create, share, measure and monetize audio content, today released a new white paper as part of its Media Creation Series titled, “4 Ways to Increase Online Engagement and Revenue with Interactive Audio.”

Online publishers are faced with the ongoing challenge of how to create fresh, engaging content, while managing the costs of doing so. To achieve this objective, most publishers are leveraging multiple approaches—text, video, slideshows, infographics, and various other content approaches.

One highly effective and often overlooked strategy is audio content. Established web-based technologies, like Cinchcast’s cloud-based audio publishing and management platform, simplify the audio content creation and distribution process and provide a clear path for content monetization.

Cinchcast’s new white paper highlights four ways integrating interactive audio into your content strategy can increase online engagement and revenue while saving time and money. It also provides real world examples of how online publishers are leveraging audio content to drive business growth.

Download the complete paper here:
http://go.cinchcast.com/Media-Creation-White-Paper-Series.html

About Cinchcast
Cinchcast was developed to provide businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio content strategies for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com.

[AUDIO] 4 Ways to Increase Online Engagement and Revenue with Interactive Audio


Find out about our new white paper:

Download Now: 4 Ways to Increase Online Engagement and Revenue with Interactive Audio.

Cinchcast Sponsors Upcoming Media Business Web Event

Cinchcast is sponsoring an upcoming Media Business web event titled: How to Increase Engagement and Revenue with Interactive Audio. We hope you can join us for this free web event.

Here are the details:

How to Increase Engagement and Revenue with Interactive Audio
Date: November 8, 2011
Time: 2:00pm ET
REGISTER NOW!

Speakers:

Sean Callahan Sean Callahan, Executive Editor, Media Business Dan Kashman Dan Kashman, President, Cinchcast

About the Event:
Content is king.
It is great content that attracts an audience to your site and it’s great content that keeps them there and ensures they will come back.

However, one highly effective and often overlooked strategy is audio content. Established web-based technologies, make audio content creation easy and distribution and monetization even easier.

This webcast will highlight four simple strategies for integrating audio into your content strategy to increase online engagement and revenue while saving time and money. We will also feature case studies on how online publishers such as UBM are using online audio to drive tangible business results.

REGISTER NOW!