August 2011

Tips for Increasing Reach and Engagement with 'Snackable' Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.

 

Tips for Increasing Reach and Engagement with ‘Snackable’ Audio Content

Today on Marketing Profs there was a great article (read here) on the value of creating brief, bite-sized content segments to increase reach and engagement for your content marketing and social marketing efforts. To build on these tips, we wanted to give you some ideas on how you can leverage audio to easily create a broad range of brief and compelling content.

Here are a few of the benefits of audio, when it comes to creating and sharing bite-size content:

  • Creating audio content at scale is simple and cost effective.
  • Audio is easy to consume at home, at the office, or on the go.
  • Audio is widely shareable via your website and social media (Facebook, Twitter, iTunes, etc.).
  • Audio provides depth to your content by leveraging the power of the human voice.
  • You can add rich meta data to your audio content to maximize your content for search.

If you are looking to test audio as part of your “snackable” content marketing strategy, here are a few ideas for getting started:

  • Tip of the Day Series: Record and syndicate a 30-second audio tip of the day.
  • Customer Testimonials and Interviews: Conduct and share a short customer interview or record a brief customer testimonial (featuring the real voice of the customer can be really effective)
  • Q&A Series: Set up a live or recorded Q&A forum. A live session can be easily produced my leveraging a moderated town hall format. A recorded series can be simply created by providing your audience with a phone number where your they can call in to record a question. You can record answers to these questions, and put the questions and answers together for a shareable Q&A segment.
  • User Generated Content: Their are several simple ways to capture and leverage the voices and stories of your community. You can use a toll-free phone number, a simple record features on your website, or a branded mobile apps to easily power a user-generated content program.

We hope these tips help get your creative juices flowing. If you you want to brainstorm further on how to integrate audio into your content marketing strategy, feel free to reach out to us. We would love to help.

 

What is the right marketing medium for your budget? Tips from Cinchcast featured on iMedia Connection

There are many different options for marketers to create and share branded content with their target audiences online. In this article we give marketers some tips on how to choose the right vehicles to support your marketing goals, resources and budget. Read more now.

Cinchcast Featured Today in Dow Jones VentureWire, The Wall Street Journal, Xconomy, and more.

Cinchcast’s funding announcement was recently covered on Dow Jones VentureWire, The Wall Street Journal’s Venture Capital Dispatch, Xconomy, and VatorNews.

 

 

 

Cinchcast Announces $6 Million in Funding

Investment to fuel continued expansion of Cinchcast’s industry-leading enterprise audio publishing and management solutions

New York, NY: August 17, 2011- Cinchcast Inc., formerly BlogTalkRadio Inc., a company that provides solutions for businesses and consumers to create, share, measure and monetize audio content, today announced the company has received $6 million in Series B funding. The investment was led by Guggenheim Partners. The funding will provide ongoing support for Cinchcast to expand its industry-leading enterprise audio publishing and management solutions, scale sales and marketing, and grow its media property, BlogTalkRadio.

The cloud-based Cinchcast audio management platform provides a simple way for businesses to record and broadcast high-quality audio content, without the cost, time, and logistical burdens of traditional audio recording or alternative rich media technologies. Using any phone and a web browser, companies can produce and publish interactive audio content and easily share this content with built-in syndication, mobile and social marketing tools. Cinchcast empowers companies to leverage unique audio content in innovative ways to reach and engage the people that are most important to their business.

“We know that online publishers, marketers, and corporate communication professionals are looking for new ways to create compelling, interactive content at scale. We’re excited to provide businesses with simple and cost-efficient solutions for delivering the types of valuable rich media content that consumers want, when and where they want it,” said Alan Levy, chairman and CEO, Cinchcast. Levy continued, “This investment will empower us to support and grow our existing customers, while further expanding our product and service offerings to make it even easier for companies to create, distribute and monetize original audio content.”

“We’re very pleased to be investing in Cinchcast right now. Building on the success of BlogTalkRadio, this team has the necessary experience, knowledge and market-leading products to expand its reach into the enterprise market,” said Douglas Atkin, senior managing director responsible for venture investments in financial technology and digital media sectors at Guggenheim Partners.

About Cinchcast Inc.
Cinchcast was developed to enable businesses with a simple and powerful solution to produce and share original audio content. Headquartered in New York City, Cinchcast powers audio creation and publishing for companies such as United Business Media, Business Insider, SAP and Sears, and is the technology behind BlogTalkRadio. For more information, please visit www.cinchcast.com

About Guggenheim Partners
Guggenheim Partners, LLC is a privately held global financial services firm with more than $100 billion in assets under supervision including management of assets in excess of $80 billion. The firm provides investment management, investment banking and capital markets services as well as insurance and investment advisory solutions for institutions, corporations, governments and agencies, investment advisors, family offices and individuals. Guggenheim Partners is headquartered in New York and Chicago and serves clients from more than 25 offices in nine countries.

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For more information, please contact public relations:

Meighan Berberich
Cinchcast
(646)807-0825

Cinchcast Featured in Bloomberg Businessweek: Tips for Adding Audio on Your Website

It’s no secret that one of the most effective ways to engage customers and prospects online is through compelling content on your website. Read a recent article on tips for easily adding audio content to your website in Bloomberg Businessweek.